Anonymised clientSam Wallace Proposal · 2026

Digital Ops Intelligence System

Reduce noise.Improve signal.Execute with clarity.

A living intelligence system for clearer decisions, ownership and growth.

01 / Signal : Noise

More information is not more intelligence.

Reports, platforms, people, partners and customer signals already contain enormous value. The challenge is turning their competing fragments into one trusted operating picture.

Performance improves when the signal-to-noise ratio improves.

02 / The Map

Clarify digital operations into a centralised snapshot.

A living model connects objectives, customer journeys, channels, systems, data flows, owners, agencies, workflows, metrics and issues.

Not a fancy org chart.An interactive index that illustrates your current stack, not replaces it.

03 / Digital Brain

Turn fragmented knowledge into shared intelligence.

The Digital Brain is a private LLM Wiki that continuously compiles all of the business knowledge and data into a persistent, interconnected model of intelligence.

It performs the high-volume work people lack time and focus to maintain consistently: organising new information, connecting related concepts, comparing sources and detecting contradictions. So the Brain stays accurate and fresh.

Example Data Inputs

Shopify Plus · Global-e · Klaviyo · GA4 · Paid Ads Data · Agency Reporting · Public Reviews

Shopify Plus · Global-e · Klaviyo · Loop Returns

Persistent business knowledge

What is an LLM Wiki?

Unlike conventional databases, the LLM Wiki does not start again from raw documents each time. It continuously creates, connects and updates durable business context as new information arrives into the Brain.

Every important claim retains its source, freshness and confidence. Intelligence compounds over time.

As the company develops, hard-earned expertise stays connected, findable and available to the people and systems that need it.

04 / The Atlas

Surface the signal people need next.

The Atlas is the human-useable interface for the Map and Digital Brain. It enables your people to input their broad business challenges, get clear evidence-backed signal, and make decisions with confidence.

The Atlas also works proactively on these challenges, spotting trends, risks and opportunities, then delivering insights and recommendations people may not know to ask for.

Future capability Develop AI agents through the Atlas to automate defined human tasks inside existing workflows.

05 / Governance

Keep control without slowing the system.

A governance layer keeps the whole system controlled through clear permissions, trusted sources, approval gates, audit trails and human override.

Digital Ops Intelligence System

High quality questions.High quality signal.High quality decisions.

Strategic challenge

How do we restore ecommerce growth without sacrificing offline momentum?

The system proactively turns that broad challenge into the questions, signal and evidence needed to decide how to act.

01 / Question
The Atlas identifies the deeper questions that need answering.
Where has the online journey lost conversion? Which customers moved channel? What changed in experience, acquisition and retention?
02 / Signal
Then surfaces the best signal to answer them.
Channel trends, customer sentiment, journey friction, campaign history, site changes and market context become one supported view.
03 / Decision
Leadership receives a focused path to action.
Highest-confidence drivers, prioritised experiments, channel guardrails and the measures that will lead to high-quality decisions and performance.

What it could look like

The Atlas.

Built to bring relevant intelligence into the flow of decision making.

Atlas interface assessing whether an SEO agency is driving incremental commercial growth.

07 / The Engagement

Fix the foundation. Build the system.

Manual cleanup & optimisation

2 days per week

01
A deep pass across the sites and the Google infrastructure: broken internal links, spelling mistakes, duplicate metadata, dead code, tracking gaps, measurement errors, etc. Genuine errors fixed as I go.
02
The rest becomes a running issue and opportunity register.
03
A near-term and long-term UX/SEO upgrade plan. Near-term improvements shipped as approved in an agile workflow.
04
A personalised bridal magazine UX pathway on the AU site that connects the whole journey from landing to the boutique fitting.
05
An evidence-based domain consolidation plan with the risks laid out.

Map + Brain